Communication is the key to connection, and professional communications are required to attract the clients you are looking for.
My specialty is assisting small/medium-sized businesses, organizations, and museums focused on cultural heritage with their communications and marketing—ensuring a professional, trust-worthy brand that will attract more clients. I specialize in curating and organizing information to make it clear and inviting to potential customers/visitors.
I can turn your content into powerful, compelling marketing communications that allow you to gain new customers. In short, I make magic out of your marketing communications so you can grow your business
With Voyager Vicki, communications will be done right. You run your business; I make it look good. I specialize in communication consulting services for cultural heritage travel and social causes. From updating your website to laying out your newsletter to creating social media posts, I make sure all of your digital communications are consistent, professional, clear, and effective.
I’m your virtual assistant partner to help you with your digital communications and marketing needs.
I connect culture through communications.
Professional communications for profitable connections
What types of projects can I help with?
I focus on editing, curating, organizing, laying out, and producing content for websites, social media, newsletters, and blogs.
Websites
- Conduct complete website audit for what is working well and what should be improved/fixed
- Edit all pages for spelling, grammar, punctuation, formatting, style, syntax, etc.
- Check SEO, research keywords, and optimize pages for search
- Keep pages updated with new information
- Create new landing pages to promote new offerings/information
Social Media
- Monitor posts and messages for mentions, reply to messages
- Regularly post on networks with created and/or curated content
- Set up any networks needed for target audience
- Do hashtag research
- Evaluate content on all networks and make any necessary edits for improvements
- Work on growing followers and increasing engagement through regular posting and interaction
Newsletters/Blogs
- Regularly write articles with rough content
- Curate articles and images
- Regularly produce a newsletter
- Edit your newsletter/blog/articles for grammar, spelling, style, and consistency
- Create a newsletter and/or blog template
- Audit design/content and make suggestions on changes
Other
- Evaluate work processes for creating content and set up any needed structures (i.e., Google Drive folders, Dropbox folders, Slack channel, resource bookmarks, TourRadar profile, etc.)
- Do competitor research
- Create brand avatars
- Develop an overall communications and marketing strategy
- Manage an online community
- Transcribe audio texts
- Translate Spanish to English material
What do the packages cost?
There is a minimum 3-month commitment. Any additional hours beyond the purchased package will be pro-rated by rounding up to the nearest hour at 1.5 times the package price per hour. Any hours not used each month may be rolled over to the next month.
Starter
/ month
for 5 hours/month
Basic
/ month
for 10 hours/month
Standard
/ month
for 20 hours/month
Pro
/ month
for 40 hours/month
All packages include detailed time-tracking reports and monthly analytics focused on the metrics that matter for your business.
*An additional $100 is charged for the first month of each package for the 1-hour onboarding session and folder system setup
What types of projects can be accomplished in 1 month?
Here are some samples of what types of work/projects that may be accomplished with the number of hours for each package:
5 Hours
A great intro package to learn how a DCM Manager can help your business and start to work on your most pressing tasks
- Monitor social media and reply to posts/answer messages; create and post 3 posts per week on 1 network OR
- Curate (obtain text and images), edit, produce and send a small newsletter issue OR
- Write, optimize, edit, post, and promote an article or blog post OR
- Edit 5–20 pages of a website OR
- Set up and start to grow a social media network OR
- Perform a website audit OR
- Design a newsletter template/layout OR
- Optimize current content of main web pages
10 Hours
What I recommend clients start with. A great beginning package to tackle various tasks and get your communications up to speed
- Monitor social media and reply to posts/answer messages; create and post 3–5 posts per week on 1–2 networks OR
- Curate (obtain text and images), edit, produce and send a small newsletter issue OR
- Write, optimize, edit, post, and promote two articles or blog posts OR
- Edit 10–40 pages of a website OR
- Set up and start to grow a social media network OR
- Do competitor research and create avatar(s)
20 Hours
Tackle some of your longer projects and/or have a dedicated person helping with regular tasks
- Monitor social media and reply to posts/answer messages; create and post 3–5 posts per week on 1–4 networks OR
- Curate (obtain text and images), edit, produce and send a small newsletter issue each week OR
- Write, optimize, edit, post, and promote three articles or blog posts OR
- Edit complete website and do SEO for main pages OR
- Set up and start to grow a social media network to a solid level
40 Hours
A great maintenance package to work on some or all communications instead of hiring a full-time employee
- Monitor all social media networks and reply to posts/answer messages; create and post 12–20 posts on all networks OR
- Curate (obtain text and images) and/or write, edit, produce and send four small newsletter issues OR
- Write, optimize, edit, post, and promote 4 articles or blog posts OR
- Edit 5–20 pages of a website OR
- Set up, monitor, post regularly and grow a social media network